Apple iMilk

What if Apple sold milk, if Nike sold oranges or if Prada sold flour?

The Museum of Crafts and Design in San Francisco is showing the exhibition "Wheat is Wheat is Wheat" that explores the imaginary relation between everyday products and iconic luxury brands.

Nike oranges

Prada Flour

Dolce Gabbana biscuits

Louis Vuitton salami

The exhibition is created by Peddy Mergui. It runs from April 12 through June 15.

Related: Marti Guixe's food design project.

• Wheat is Wheat is What at SFMCD