On a wet day, bike saddle-cover marketing stunts come in very handy, but usually the ads themselves are pretty forgettable, probably because they fail to relate to the situation they place themselves in.

However, here's finally a relevant one recently found in Copenhagen. The ad promotes a new free service for cyclists offered by the local S-train. The text reads: "Bringing your bike on the S-train is now free of charge..

Bike saddle/seat cover marketing is probably best known in bicycle-friendly cities so in case you are not familiar with the phenomenon, you can find more examples below.

• Here + Here + Here + Here + Here