(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
To promote its adicolor concept, Adidas recently launched a clever interactive billboard campaign.
First step: Adidas put up blank white posters with their logo, encouraging people to write or draw on it.
Second step: After a while, the Adidas crew comes back and cover the billboard with a second poster, which contains wholes in the shape of shoe-canvas. Consequently, when placed on top of the first poster, the underlying graffiti becomes an illustrative part of the second poster.
More images available at Wooster Collective.
The exclusive department store ILLUM in Copenhagen recently launched an SMS-auction concept called Window Shopping.
Between March 2nd and 24th, the store is putting three luxury items on auction everyday. The items are placed in the window, facing pedestrians who can submit their bids via SMS.
The latest bids are displayed on plasma screens, so that people can follow the action in real time.
• ILLUM
Posted by Sebastian on Jan 29, 2006
Mind The Gap is a 3 dimensional wall-decoration by Danish textile designer Ane Lykke.
The decoration, which covers a whole wall, is made of a two-layered transparent plastic surface with red and white stripes imprinted.
When the visitor moves across the room, the wall changes and forms new paterns - an optical phenomena, also known as 'interference patterns'.
The decoration is exhibited at the Danish Design Center until february 20th.
Posted by Sebastian on Jan 29, 2006
'This is There' is a Google-map hack hat explores the potential of shared storytelling and poetic space.
At the website, users are invited to 'plant' memories or thoughts at specific global locations, thus adding an emotional, narrative layer to the map.
Concept by Matthew Collins.
Singles Wallpaper is a product for the lonely.
The wallpaper is imprinted with a 1:1 picture of a person, which will stimulate the sense of physical human presence in your home. But in contrast to real people, the imprint is always friendly, it won't smell, be noisy or complain about your bad habits.
So, if you are the lonely type and have some social problems this product could either solve them - or multiply them.
The wallpaper comes in a few different variations depending on your visual and social preferences.
Graffiti Analysis by Evan Roth is a project that visualizes the movements of graffiti writers in the creation of a tag.
Roth (aka fi5e) invited four of his favorite taggers - HELL, JESUS SAVES, AVONE, & KATSU to join his experiment. Their movements were recorded and analyzed by motion tracking software and subsequently Roth projected the digitized input onto various buildings in New York City.
Graffiti Analysis is a part of Evan Roth's graduation thesis, which is available for download. His website is an excellent resource for those interested in experimental street art and graffiti culture.
Delete! - delettering the public space - is an installation by austrian artists Christoph Steinbrener & Rainer Dempf.
For two weeks advertising signs, slogans, pictograms, company names and logos in a Viennese shopping street was covered in monochrome yellow.
Steinbrener and Rainer managed to realized the project by collaborating with the local shopkeepers who agreed to renounce their identities to become part of this large-scale installation.
• Delete!
On May 31 The Allianz Arena in Bayern, Germany was opened to the public after three years of construction.
The Arena replaces the legendary Olympic Stadium and will be the shared home ground of the two local football teams FC Bayern München and TSV 1860 München.
The membrane of the futuristic looking stadium is made of air cushions that can be illuminated in three colors; red, blue and white. When FC Bayern plays at home, the membrane will turn red and when TSV 1860 plays, it turns blue.
Furthermore, the patterns and the intensity of the lights can be used to reflect the drama of a football match as it is being played, thus giving outsiders an indication of the action inside.
The Allianz Arena is designed by the Swizz architects Herzog and de Meuron who are internationally reknown for their design of the Tate Modern in London.
Flickr Peep Show is an interactive SMS installation based on photos from the photosharing website Flickr.com.
Users are encouraged to submit a keyword via SMS, after which photos from the Flickr database that are tagged with the particular keyword are projected onto a surface that is visible through a number of peepholes.
Flickr Peep Show is exhibited at Mediamatic/POST CS in Amsterdam during May and June 2005.
Furthermore, in the course of week 19, the installation Playing FLICKR (similar to the Flickr Peep Show) will be running at the Club/Restaurant 11, allowing dinner guests and club goers to interact with surrounding Flickr projections, also via SMS.
Beukelsblue (Beukelsblauw) by Florentijn Hofman is a temporary urban artwork that has turned into a city attraction.
Hofman was asked to redecorate a soon-to-be demolished residential block in Rotterdam and, in agreement with the neighbors, he covered the empty block in blue paint as an attempt to make those who pass by reflect on its past, present and future meaning.
Beukelsblue (or more precisely, 'Beechblue') is named after the street Beukelsdijk and with few means, it has become one of the most intriguing public artworks in the city - unfortunately, it will only remain until a new plan has been developed for the ground.
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Contact: Sebastian Campion