(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Opel has launched an interactive campaign that combines the web and telephone.
On the campaign-website users are asked for their name and phone number (for unknown reasons, it asks for a mobile number, but a fixed line should work as well).
After filling in the details, a movie sequence starts playing and a male character dressed up as a lab-engineer type is seen making a phone call.
If you filled in your phone number in the beginning, this is the moment your phone will ring. When you answer it, the character delivers a short speech - in French.
The concept is not entirely new but nonetheless, the direct and tactile interaction is somewhat intriguing.
Again this summer Nokia was visibly and physically present at music festivals across the Netherlands and Belgium.
At the selected festivals Nokia installed a silence booth, which offered festival goers a place and a moment of silence while making a phone call.
In the booth, users could use their own phones or try out Nokia 3250.
A list of related concepts is available here
Earlier this year Getty Images invited five renown interaction designers to take part in an interactive online exhibit called 10 ways.
As a point of departure, each of the designers were asked to create two interactive artworks based on two predefined themes.
The exhibit is now online and contains very nice works by Less Rain, Sumona, The Barbarian Group, Tomato and Great Works.
• 10 ways
The 'users-as-designers' meme continues to spread.
The KBC bank in Belgium, now offers its customers the opportunity to personalize their own bank cards.
Via the KBC website, customers are invited to submit an image of own choice. After a few days they can pick up a new card at the bank that has the selected image imprinted (if it is approved of by KBC that is).
Related: Design Your Own Luggage Labels
• KBC Bank
BMW recently launched a TV commercial featuring Dutch artists/scientist Theo Jansen.
Jansen is reknown as the charismatic creator of the kinetic sculptures that behave as artificial animals and BMW teamed up with him to profile their leadership in the fields of technology and innovation.
It's quite normal that advertising finds inspiration from the arts and vice-versa but its far from normal that artists are actually profiled in this way
Last year, Honda created a popular commercial, which was a replica of the exceptional 30 minute cinematic artwork Der Lauf Der Dinge (The Way Things Go) from 1987. In contrast to Jansen in the BMW commercial, the artists (Peter Fischli and David Weiss) were not credited in any way.
• BMW commercial • Honda commercial • Der Lauf Der Dinge
Construction Site is the title of a prize winning outdoor advertising campaign for LEGO.
Real construction sites were transformed into LEGO-like universes, simply by adding a few colorful containers shaped as overdimensional LEGO bricks.
Construction Site is also the name of one of LEGO's toy products.
Adidas recently placed an oversized shoebox in the middle of Leidseplein (Leidse Square) in central Amsterdam, to promote its newly opened concept store; adidas Originals.
The always-crowded square is not only known for its numerous sports bars and tourist traps, it also happens to be the public stage of the most famous football-freestyler in town who performs mesmerizing tricks all year round.
• adidas store • Football Freestyle
Continuing the trend of engaging users as participants, Dutch airline KLM recently introduced a new concept that allows passengers to design their own luggage labels, free of charge.
When booking a flight via www.klm.nl passengers get the chance to design two luggage labels, using their own images or a pre-defined image from a KLM gallery.
Luggage labels and straps are subsequently sent to passengers who submit their designs at least two weeks before departure. The service is for Dutch residents only.
• KLM
Posted by Sebastian on Apr 23, 2006
Hewlett Packard (HP) recently launched a temporary on- and offline artgallery, located in Amsterdam.
Untill April 28, anyone can submit an artwork (image or video) to either gallery as long as the title of the artwork contains the letters H and P, respectively.
Some of the titles in the exhibition so far, includes; "Happylicious", "High Pitch" and "Harbour Pearl".
At the physical location in Amsterdam's Post CS building, the latest artworks are printed on huge high-res printers before being mounted on the gallery walls where they replace the oldest ones.
Hence, Hypegallery is a constantly changing (advertising) space.
To promote its adicolor concept, Adidas recently launched a clever interactive billboard campaign.
First step: Adidas put up blank white posters with their logo, encouraging people to write or draw on it.
Second step: After a while, the Adidas crew comes back and cover the billboard with a second poster, which contains wholes in the shape of shoe-canvas. Consequently, when placed on top of the first poster, the underlying graffiti becomes an illustrative part of the second poster.
More images available at Wooster Collective.
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
Contact: Sebastian Campion