(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
New York shoe and fashion Designer Kenneth Cole is trying to merge charity with business through a reward-based campaign.
Window signs in Kenneth Cole stores are saying:
- KENNETH COLE.
..When you donate gently worn shoes and clothing to any Kenneth Cole New York store Jan 17-Feb 15 and receive 20% off your next purchase
What looks to be a disturbing viral ad for VW is a hoax.
The spot shows a suicide bomber trying to detonate a car bomb next to a crowded café. However, the terrorist only manages to blow himself up - without attracting any attention - as the VW Polo he drives absorbes the blast, thus illustrating that it is "Small but tough".
• video
Ikea has launched a new viral advertising campaign.
The campaign features a fictitious group called Elite Designers who define themselves through anti-Ikea statements such as this one:
"We are the Elite Designers. We design profound and beautiful furniture for those with wealth and taste. Which is why IKEA makes us furious livid and angry."
The campaign - which consists of slick TV-commercials and merchandise so expensive that you wont buy anything - is designed around Elite Designer's spokesperson Van den Puup who is an excentric Philippe Starck inspired caricature with an affected accent.
Posted by Sebastian on Jan 07, 2005
The American hip-hop record label Up A Notch Records has apparently sponsored a series of billboard adds that look like they have been vandalized.
The adds simply read 'Hip Hop Rots Your Brain" and were (seemingly) sponsored by the Coalition of Responsible and Attentive Parents (C.R.A.P). One of the boards was (seemingly) modfied by creative minds to read, "Stereotypes, Racism, Ignorance Rots Your Brain"
The campaign is designed to generate dialogue and attention within the local community around some as-of-yet unknown musical artist or product.
September12 by the collective newsgaming.com reflects an emerging trend of shaping games as political statements.
The game-like piece is self explanatory and doesn't really need any introduction - so try it out for yourself.
Sellthevote.com is a website that mediates contact between U.S voters who wish to sell their electoral votes and citizens in other countries who wish to buy them.
The concept is developed by Austrian art-activist www.ubermorgen.com who is known for a similar project in the past called Voteauction, which offered US citizens to sell their presidential vote to the highest bidder during the Presidential Elections 2000.
Back then, several US States issued temporary restraining orders or injunctions for alleged illegal vote trading. This led to the shutdown of 2 domains (voteauction.com and vote-auction.com).
In 2000, CNN asked the makers of Voteauction: "Why on earth are you europeans intervening in a U.S. election?", Voteauction replied: "Because the U.S. President has the power and the means to change the face of the world, so the world should have the democratic power to elect the U.S. President."
In 2004, this proposition became real with the website www.sellthevote.com and U.S. voters were now able to sell their votes to citizens of any country of the world wanting to democratically influence the U.S. presidential elections 2004, Kerry vs Bush.
A few years ago Spanish Designer Marti Guixe, produced the 'branded food' series. A concept that was featured in international magazines and exhibitions but apparently without attracting much corporate interest.
Guixe suggested that multinational companies such as Calvin Klein, IBM and Fujitsu would sponsor food so that people could eat for free and avoid the stress of having to provide food.
It still sounds like a good idea.
"Vores øl" (Danish for "Our Beer") is an open source initiative from a group of students at the IT university in Copenhagen.
The product is a conceptual reaction against copyright laws and the recipe is available for anyone to copy and use.
So, why open the source-code of beer and not something that people are more likely to use? Who knows, but the inspiration seems to come from the classic Richard Stallman quote:
"Free software" is a matter of liberty, not price. To understand the concept, you should think of "free" as in "free speech", not as in "free beer".
The Corporate fallout Detector is a device designed for the politically conscious shopper.
The detector scans barcodes off of consumer products, and makes a clicking noise based on the environmental or ethical record of the manufacturer.
According to the designer James Patten, the goal of the project is to encourage awareness and curiosity, rather than to serve as an educated consumer’s sole source of information.
Ice cream giant Ben & Jerry's was the first to make a donation to a walking advertising campaign in Amsterdam, initiated by Augustinian nuns with the help of homeless people - or ''people of the street" as the sisters prefer to call them.
In exchange for a warm jacket, the homeless volunteered to walk around with an advertisement stuck to its back.
The aim of the campaign is to generate money for the sister's charity work with homeless, drug addicts and alcoholics. According to one of the volenteers, he is glad to finally be able to give something back to the sisters who are always unconditional in their love and support.
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
Contact: Sebastian Campion