ZYX is an iPhone app that turns the user into a performer.
The app instructs users to do slightly bizarre things with their iPhone, like jumping with it, pushing it, turning it and shaking it.
ZYX is created by the legendary art-duo and interface-experimentalists JODI. When they first submitted ZYX to the App Store it was rejected, because the user-interface was not of "sufficient quality", according to Apple's standards.
Rejected Mar 1, 2012 03:11 PM
Reasons for Rejection:
10.6: Apple and our customers place a high value on simple, refined,
creative, well thought through interfaces. They take more work but are worth
it. Apple sets a high bar. If your user interface is complex or less than
very good it may be rejected
Mar 1, 2012 03:11 PM. From Apple.
We found the user interface of your app is not of sufficient quality to be
appropriate for the App Store. Apps that provide a poor user experience are not
in compliance with the App Store Review Guidelines.
Specifically, we noticed the user interface of your app is not intuitive and
could not be navigated. For example, it asks the user to turn right ten times.
Simply turning the phone to the right did not increase the count. After moving
the phone in several directions it began counting, but repeating the same task
would only allow the count to go up to 4, at which point it looped back to
provide the same command to 'turn right ten times'.
Please evaluate whether you can make the necessary revisions to improve the user
experience of your app.