(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
The creative folks over at POKE in London just held their second annual Hack Day, dedicated to R&D.
For a day, the company split up in competing teams working on the brief: "Make our neighbourhood better: Find something you would like to improve in the area and create a solution that can live online".
Teams had 24 hours + £100 to devise and build the most inventive and enterprising idea.
And the winner is.......The 100 Project.
The 100 Project is an idea for a fund, which supports artistic talent in east London. Local artists are commissioned to create a piece, which is then auctioned on eBay. The aim is to generate enough profit to put 100 local kids through a term at The Prince's Drawing School.
A website is already in place, and the first great piece of art is on auction.
Yes, it's amazing what can be done in a day.
Contact: Sebastian Campion