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Cykelbanditten targets ugly bikes
Keyword: strategic
Posted by Sebastian on Nov 16, 2010

Funny 1:1 campaign by the bikeshop Cykelbanditten (The Bike Bandit) in Copenhagen.

Cykelbanditten went to the streets and tagged selected bikes with a handwritten label saying: (roughly)
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Holy crap, your bike is UGLY.
We got low prices and lots of style

Ps: I've oiled your chain" - Cykelbanditten
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Related: Bicycle Butlers

www.cykelbanditten.dk

Comments (2)


Benedict wrote:

Nice post! We have more and more cards arriving on our bicycles here in London. Last month it was augmented reality safety cards from our transport authority:

http://senseworldwide.posterous.com/wheely-direct-marketing

Date: Nov 19, 2010.


d.w. wrote:

nice, would have loved to see the looks of people reading that!

Date: Nov 22, 2010.

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