IDEO has created an online community called OpenIDEO where people can help create solutions to some of the world's toughest challenges.

Challenges are curated by IDEO and community-members can submit their own ideas as well as help bring other ideas forward by building on them and voting for them.

OpenIDEO’s first challenge - posted by Jamie Oliver - asks the question, "How can we raise kids' awareness of the benefits of fresh food so they can make better choices?". Another challenge simply asks users to help design the new OpenIDEO logo.

According to Tim Brown, the goal of OpenIDEO is to find out whether it is possible to achieve better results by having small internal teams collaborate with the crowd. All challenges posted on OpenIDEO will be for social good but in time, IDEO may use the platform as part of their client work for closed challenges, but those won’t appear on the OpenIDEO site.

Related: Fiat Mio: The World's First Crowdsourced Car + Pepsi Refresh Project

• www.openideo.com