Bicycle Butlers
Posted by Sebastian on Sep 13, 2010
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The City of Copenhagen has launched a service-based campaign designed to make cyclists use the bike racks around the city's busy Metro stations.

'Illegally parked' bikes are normally just being moved by the City without notice (which is actually illegal in itself), but to make the experience less offensive, the City will now pump the tires and oil the chain after moving a bike. They also leave a friendly note reminding people to use the racks in the future.

This charm-offensive approach is of course much nicer than the usual finger-pointing campaigns but since it will eventually wear off again, perhaps the City should really design the service around those who actually place their bikes where they are supposed to, rather than focusing on those who don't. Anyway, thumbs up.

Slightly related: Bike Saddle Cover Ads

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