Hip fashion designer Henrik Vibskov has introduced a new knitwear brand in his store in central Copenhagen.

The brand is called Kaffeslabberas and it is produced by a group of grannies with a passion for knitting.

The grannies are based at senior activity centre 'Sløjfen' in Copenhagen and all proceeds from the sales are channeled back to the community center.

Kaffeslabberas is produced in collaboration with Susanne Hoffmann, a Vibskov associate. Their focus is on creating as organic-as-possible, unique knitwear, primarily for kids but also grown-ups.

As if to certify the brand's authenticity, the products are labeled with a portrait of the granny who made it.

Related: Reknit + Net Granny

• Kaffeslabberas on Facebook