In conjunction with a music event held outside the The National Gallery in Copenhagen earlier this summer, the gallery introduced a new kind of service: Art Toilets.

Besides being cleaned after each visit, the Art Toilets were equipped with art magazines and posters, thereby turning the trivial and potential unpleasant activity into a somewhat nice and memorable experience.

To access the Art Toilets, users were required to send an SMS to a dedicated number, which in return gave them a virtual toilet token, free of charge.

The phone numbers were collected and later used by the National Gallery to kick start a new SMS service.

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