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Keyword: strategic + surface
Posted by Sebastian on Apr 05, 2009

As a part of his graduation project, graphic design student Christopher West is inviting you to pay him for wearing a T-shirt with a message of your choice.

In other words, he will be a walking billboard, promoting your message.

Every week a new blank T-shirt is put on auction on eBay. The highest bidder gets to decide the message and the design. Christopher will print it and wear it for a full week.

The idea behind the project is to investigate the medium of printed T-shirts and apart from the project's performative aspect, Christopher West is also producing a publication.

All the T-shirts will be exhibited at the graduation show at the Rietveld Academy in Amsterdam. You can also see them on eBay, where a new one is added every week.

Related: Body Billboardz + VoiceVertising

Auction on ebay.com

Comments (9)


RaDe wrote:

Awesome

Date: Apr 07, 2009.


Mohner wrote:

I hope he has some guidelines for what can be "written". Otherwise someone might buy the phrase "I hate N**gers" (ala "Die Hard 3"), or whatever. What then?

Date: Apr 12, 2009.


please wrote:

Oh please, use common sense. I highly doubt he'd wear that. And if he did, free speech, right??

Date: Apr 19, 2009.


John wrote:

not so original...
look this italian campaign "space available"
http://www.guerrigliamarketing.it/campaign/spaziodisp.htm

Date: May 07, 2009.


diego myt wrote:

sort of pathetic, actually

Date: May 30, 2009.


zens wrote:

wow so if i wnted u to were a shirt that f%$k on it u would were it??

Date: Jun 04, 2009.


Bruno wrote:

Thank goodness for capitalism. At least wear a slogan you believe in, otherwise you might as well be wearing any logo.

Date: Jun 17, 2009.


Hemaworstje wrote:

sounds like a grad student partied too long and had to come up with an idea.
hardly creative, it does not gove you any insight in views he could be living in nevada desert..0

Date: Jun 17, 2009.


no wrote:

It's like paying someone to do their homework for them

Date: Jul 03, 2009.

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