(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Posted by Sebastian on Sep 15, 2008
In conjunction with the Amsterdam Fashion Week earlier this year, the local fashion store SPRMRKT staged an unconventional catwalk show.
SPRMKT briefly hijacked the nearby Albert Heijn supermarket causing a line of models to mix with everyday groceries and surprised customers.
If you wonder about the connection between a fashion store and a supermarket: The name SPRMRKT is an abbreviation of 'supermarket'.
Anonymous wrote:
That's a relief. Thought it might be short for "Sperm Racket".
Christine wrote:
I liked the images, but not the video. (or the fashion, really) I do like the fact the someone is thinking out of the box a bit...
BTW - I love the Lego wall inlays
tim wrote:
there's a great US group called PIPS http://pipsworks.com/index.html who have done a number of sidewalk fashion shows, http://riotsworks.blogspot.com/
Contact: Sebastian Campion