E: campion (at) guerrilla-innovation (dot) com
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Ceramics in The Dark
Ceramic candle tubes with hidden decorations. By Rank & Yum.
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • sensorial • strategic • surface • urban • wireless
In conjunction with the Amsterdam Fashion Week earlier this year, the local fashion store SPRMRKT staged an unconventional catwalk show.
SPRMKT briefly hijacked the nearby Albert Heijn supermarket causing a line of models to mix with everyday groceries and surprised customers.
If you wonder about the connection between a fashion store and a supermarket: The name SPRMRKT is an abbreviation of 'supermarket'.
COMMENTS (3)
That's a relief. Thought it might be short for "Sperm Racket".
I liked the images, but not the video. (or the fashion, really) I do like the fact the someone is thinking out of the box a bit...
BTW - I love the Lego wall inlays
there's a great US group called PIPS http://pipsworks.com/index.html who have done a number of sidewalk fashion shows, http://riotsworks.blogspot.com/