SPRMRKT Takes Over Albert Heijn
Posted by Sebastian on Sep 15, 2008
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In conjunction with the Amsterdam Fashion Week earlier this year, the local fashion store SPRMRKT staged an unconventional catwalk show.

SPRMKT briefly hijacked the nearby Albert Heijn supermarket causing a line of models to mix with everyday groceries and surprised customers.

If you wonder about the connection between a fashion store and a supermarket: The name SPRMRKT is an abbreviation of 'supermarket'.

Video on YouTube + Images

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