(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Albert Heijn Drive-In
Keyword: strategic
Posted by Sebastian on Aug 31, 2008
Posted by Sebastian on Aug 31, 2008
'AH to go' (a mini version of the Albert Heijn supermarket) at Amsterdam Central Station is not only a very busy mini-supermarket, but also a very user-friendly one.
Here you can bring your bike without employees freaking out and you can also use the microwave self-service to heat up your ready-made AH food.
The label on the microwave reads: please pay before heating.
I am not sure the informal usage and ad-hoc setup is what the retail-designers had in mind, but it's nice to see people tweak things to fit their needs.
• AH to go (retail presentation).
Comments (2)
tamara godschalk wrote:
do you have the retail presentation? :)
regards
Date: Oct 02, 2010.
sebastian wrote:
tamara, the link is now up-to-date :)
Date: Oct 02, 2010.
GUERRILLA-INNOVATION.COM: 2005-2011. Powered by Movable Type 3.31
Contact: Sebastian Campion
Contact: Sebastian Campion