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Albert Heijn Drive-In
Keyword: strategic
Posted by Sebastian on Aug 31, 2008

'AH to go' (a mini version of the Albert Heijn supermarket) at Amsterdam Central Station is not only a very busy mini-supermarket, but also a very user-friendly one.

Here you can bring your bike without employees freaking out and you can also use the microwave self-service to heat up your ready-made AH food.

The label on the microwave reads: please pay before heating.

I am not sure the informal usage and ad-hoc setup is what the retail-designers had in mind, but it's nice to see people tweak things to fit their needs.

AH to go (retail presentation).

Comments (2)


tamara godschalk wrote:

do you have the retail presentation? :)
regards

Date: Oct 02, 2010.


sebastian wrote:

tamara, the link is now up-to-date :)

Date: Oct 02, 2010.

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