(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Amsterdam Weekly selling out - to the readers
Keyword: strategic
Posted by Sebastian on Apr 03, 2008
Posted by Sebastian on Apr 03, 2008
The (excellent) free cultural paper Amsterdam Weekly has launched a fundraising campaign in which they've taken their own editorial content hostage. Readers must collaborate and pay a ransom if they want the content to be printed or else, Amsterdam Weekly will consist of blank pages.
It works like this: Each of the paper's upcoming pages has been divided into blocks and each block is being sold for €5. Readers can buy one block or as many as a full page.
Only blocks that are being sold will be printed. If the sale is not successful, readers will receive a paper missing individual blocks of content.
Nb: if you buy at least 3 blocks you'll get an invitation to a fundraising party on Saterday 26 April.
GUERRILLA-INNOVATION.COM: 2005-2011. Powered by Movable Type 3.31
Contact: Sebastian Campion
Contact: Sebastian Campion