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Amsterdam Weekly selling out - to the readers
Keyword: strategic
Posted by Sebastian on Apr 03, 2008

The (excellent) free cultural paper Amsterdam Weekly has launched a fundraising campaign in which they've taken their own editorial content hostage. Readers must collaborate and pay a ransom if they want the content to be printed or else, Amsterdam Weekly will consist of blank pages.

It works like this: Each of the paper's upcoming pages has been divided into blocks and each block is being sold for €5. Readers can buy one block or as many as a full page.

Only blocks that are being sold will be printed. If the sale is not successful, readers will receive a paper missing individual blocks of content.

Nb: if you buy at least 3 blocks you'll get an invitation to a fundraising party on Saterday 26 April.

www.amsterdamweekly.nl/forsale

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