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Entry date: Apr 03, 2008.
Amsterdam Weekly selling out - to the readers
Keyword:
strategic
The (excellent) free cultural paper Amsterdam Weekly has launched a fundraising campaign in which they've taken their own editorial content hostage. Readers must collaborate and pay a ransom if they want the content to be printed or else, Amsterdam Weekly will consist of blank pages.
It works like this: Each of the paper's upcoming pages has been divided into blocks and each block is being sold for €5. Readers can buy one block or as many as a full page.
Only blocks that are being sold will be printed. If the sale is not successful, readers will receive a paper missing individual blocks of content.
Nb: if you buy at least 3 blocks you'll get an invitation to a fundraising party on Saterday 26 April.
• www.amsterdamweekly.nl/forsale
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