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Micro Community Calendar
Keyword: urban
Posted by Sebastian on Mar 22, 2008

I picked up this 2008 calendar at my neighborhood grocery store in Vesterbro (Copenhagen, Denmark) - not so much because I need a calendar but because it contains small narrative portraits of local residents.

Besides the portraits, every second week/spread is complimented by an ad from a local store, each offering a special discount to calendar owners in the week the ad is appearing. Meaning, now I can use my calendar as a neighborhood shopping guide and discover things like, my butcher offering a 20% discount on chickens next week. Pretty multifunctional.

The calendar is published by "Verdens Mindste Bladhus' ('The World's Smallest Publishing House') that also publishes of a modest monthly print/newspaper called "WestEnd and Omegn", which contains small personal stories and street gossip from the core of Vesterbro.

The publishing activities are not just someone's hobby or spare time project, but apparently a successful business initiated and run by two journalists. Perhaps one of many signs that people are increasingly shifting interests from the super global to the micro-local. At least in Copenhagen.

Verdens Mindste Bladhus (Danish)

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