• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Posted by Sebastian on Nov 08, 2007
As previously mentioned, EL Hema is a humorous and slightly provocative project exploring what an Arabic version of the Dutch chain-store and superbrand Hema would be like and designers were invited to submit ideas for new Arab-Dutch products.
The winning design is a decorative add-on that enable people to pimp-up their uniform dull looking satellite dishes. According to the winner, satellite dishes are often associated with Arab countries but naturally the product is for anyone owning one
A list of all the nominated designs can be found here.