You only take 2,3 seconds to realize that it´s only names
on the street. The really important message it´s on both sides of the street where you can see that 1/4 of car accident victims are pedestrians. Nice piece of ambient media.

It takes less than 2.3 seconds to get hit by car.

They should have left an empty space between all the names with a text next to it saying: If you stare at this empty space long enough your name will suddenly appear

very beatiful urban work but very poor link with the message... good ideias aren't not always gerrilla mkt!

love it. And by the way: i think the the link with the message is the very strong. disruptive.

It's the wrong people who see the message. It should be those driving cars who are confronted with the names of the victims, not the pedestrians.

EXACTLY! this message is viewed by the wrong people, and this people can actually end up BEING part the message.
Disruptive??? I don't see anything disruptive in that.

the propaganda world need to make new words, because the ones it have aren't fitting anymore

I think that pedestrians can be drivers too. You have to tell me what world are you from, Berkensztein. I think what bothers you more is teh fact that this was made by the "propaganda world". They can be smart and, you know that?
it´s pure Ambient Media-Innovation to me. it´s the kind of ideas anyone would love to have in their portfolio.
Are you guys the client?

There´s not a single registation of an accident envolving pedestrians in this zebra crossing memorial. And thousands of people have now more awareness for the fact that 1/4 of car accidents victims aren´t always inside a car. Simple and effective.
I think no one is going to stop in the middle of traffic just to read a billboard or to stare at some model´s boobs. Will you?
Pedestrians may even learn to pay more attencion next time. The zebra crossing was placed near traffic lights to prevent this kind of problem.

I work for the ad industry too I can imagina that in a greater position than you, real ad guy, and what bothers me the most is peolple like you.

People who THINK'S TO BE "THE REAL (AND ONLY) AD GUY". get serious. and a life too.

Life's not just a portfolio, my friend.

You are afraid of your own clichês, affraid that everyboy thinks, that you, the REAL AD GUY isn't that smart.

We can undestand in the last line of your statement that you still live in past decade Maniqueist world (I don't think you know what it means) that clients are always against creative people.

I feel sorry for you, ambient-media guy.

sorry for you TOO, real ad guy!
you got what you deserve for calling URself so REAL!

ALOHA

ambient-media... very nice

now we can go to the church and write the name of everyone that's was killed under pope's name.
IT's a good idea and get's lots of atention too. very disruptive

what people don't undestand is that not everything that catches your atention is a great piece of advertising.

Advertising is about narrowing the gap between people and brands.

th idea of the names in the street, it is really a good idea. very nice execution. but it's a longway to be good advertising or something relevant for the population and pedestrians that live in the biggest cities in the world.

maybe it is relevant for the portfolio of the REAL AD GUY... and maybe it helps him to get a better job

for the pedestrians, the population... I don't think so.

Ok, don´t be mad. You´re not the client. You are the account. ehhe. Just kidding.
Happy, now, guru ad industry guy? :D
And no: I don´t believe that clients are always against creative people. I strongly believe we all play an important role in the industry.

I guess i have to respect others opinions. I just hope you respect my own, even playing a less important role
in the ad industry.

Accept my apollogies.

Paulo,
podiamos ficar aqui meses a discutir a qualidade desta acção, mas seria perda de tempo. Cada cabeça, seu critério.

E dizer que a publicidade não serve só para aproximar as pessoas das marcas parece muito redutor. Para não dizer básico. Esperava mais de alguém que nasceu num país reconhecido pela excelência da sua publicidade.

Cumprimentos

Queria escrever "E dizer que a publicidade serve"

"You have to tell me what world are you from, Berkensztein. I think what bothers you more is teh fact that this was made by the "propaganda world". They can be smart and, you know that?"

very respectful of others opinion as we can see, Mr Real AD and Peace Guy...

If you really work in the ad industry, you must take care with the message your trying to pass. ;-)
So, I understand that you aren't being so pedant and snobby as I thought you were.

Apollogies accepted!

Caro,

Concordo com você.

Cada cabeça, uma sentença.

Creio, ao ver muitas dessas ações serem executadas no Brasil, que existe ainda muito a se aprender neste universo.

Aqui em São Paulo, onde resido, algumas ações já tiveram efeito contrário ao desejado.

É o caso da cachaça Sagatiba que pixou muros em São Paulo com a cara do cantor Seu Jorge em pleno projeto Cidade Limpa (projeto controverso da prefeitura para diminuir a publicidade exagerada que sujava a cidade).
Outras ações que só serviram de curriculum para suas agências e criadores e não trouxe nada de novo nem relevante à comunicação.

Mas realmente percebe-se que este não é este o caso de Lisboa.

Sinceramente, não sei se alguém de minha família tivesse morrido atropelado, me sentiria bem em ver seu nome lá.(pensando bem, muito pelo contrário). Porém acredito na boa intenção e admiro o poder visual da idéia. O resto é discussão sem fim.

Realmente pensamos todos de forma diferente, e é ótimo que ainda podemos argumentar de forma cordial por todos os pedaços do Atlântico.

Realmente concordo que fui muito redutor em dizer que a publicidade só serve para aproximar marcas de consumidores, ela vai muito além disso.

E não espere muito de nós brasileiros, pela nossa excelência na publicidade.. se faz e se diz muita bobagem por aqui também.

um fraternal abraço

Parece que para o bem de quem gosta e para o mal de quem critica, este tipo de acções entrou mesmo na moda.Em Lisboa a semana passada foi a vez do canal história colocar fitas de investigação em volta de algumas estátuas.http://www.youtube.com/watch?v=1lfbH9BXHdI
Será que este tipo de publicidade n vai acabar por fazer com q as pessoas se virem ainda mais contra a publicidade?
Penso que tem de ser muito criativa mesmo, para as pessoas tolerarem.

please post in english or it will be deleted.

To Nik and lhis 2.3 seconds---In most cases it takes a life time. ;)

aloha

how many "peões" got hit while reading the zebra thing?

i think its not that good of an idea,, because its almost as if your walking all over these names, and driving over them as if they were valueless..

and besides wouldnt this be distracting to the driver or pedestrian.

hello does anybody know where is this in Lisbon? just moved here from Hungary.