French Political Marketing
Posted by Sebastian on Sep 14, 2006
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During the summer, French political activists representing the conservative UMP party toured the beaches to attract new voters.

Besides handing out conventional marketing stuff such as leaflets, t-shirts etc., the activists also gave away condoms and flip flops.

While there seem to be no bright conceptual idea behind the condoms (safe politics?), the flip-flops were cleverly designed to leave the UMP initials imprinted in the sand.

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