During the summer, French political activists representing the conservative UMP party toured the beaches to attract new voters.

Besides handing out conventional marketing stuff such as leaflets, t-shirts etc., the activists also gave away condoms and flip flops.

While there seem to be no bright conceptual idea behind the condoms (safe politics?), the flip-flops were cleverly designed to leave the UMP initials imprinted in the sand.

• Images on Flickr