French Political Marketing
Posted by Sebastian on Sep 14, 2006
During the summer, French political activists representing the conservative UMP party toured the beaches to attract new voters.
Besides handing out conventional marketing stuff such as leaflets, t-shirts etc., the activists also gave away condoms and flip flops.
While there seem to be no bright conceptual idea behind the condoms (safe politics?), the flip-flops were cleverly designed to leave the UMP initials imprinted in the sand.
guerrilla-innovation.com 2005-2015 - Powered by Movable Type 3.31.