Opel has launched an interactive campaign that combines the web and telephone.

On the campaign-website users are asked for their name and phone number (for unknown reasons, it asks for a mobile number, but a fixed line should work as well).
After filling in the details, a movie sequence starts playing and a male character dressed up as a lab-engineer type is seen making a phone call.

If you filled in your phone number in the beginning, this is the moment your phone will ring. When you answer it, the character delivers a short speech - in French.

The concept is not entirely new but nonetheless, the direct and tactile interaction is somewhat intriguing.

• Campaign website