Adidas recently placed an oversized shoebox in the middle of Leidseplein (Leidse Square) in central Amsterdam, to promote its newly opened concept store; adidas Originals.

The always-crowded square is not only known for its numerous sports bars and tourist traps, it also happens to be the public stage of the most famous football-freestyler in town who performs mesmerizing tricks all year round.

• adidas store • Football Freestyle