Continuing the trend of engaging users as participants, Dutch airline KLM recently introduced a new concept that allows passengers to design their own luggage labels, free of charge.

When booking a flight via www.klm.nl passengers get the chance to design two luggage labels, using their own images or a pre-defined image from a KLM gallery.

Luggage labels and straps are subsequently sent to passengers who submit their designs at least two weeks before departure. The service is for Dutch residents only.

• KLM