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Design your own luggage labels
Keyword: graphic + strategic
Posted by Sebastian on Jun 05, 2006

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Continuing the trend of engaging users as participants, Dutch airline KLM recently introduced a new concept that allows passengers to design their own luggage labels, free of charge.

When booking a flight via www.klm.nl passengers get the chance to design two luggage labels, using their own images or a pre-defined image from a KLM gallery.

Luggage labels and straps are subsequently sent to passengers who submit their designs at least two weeks before departure. The service is for Dutch residents only.

KLM

Comments (3)


Ines wrote:

Great idea!

Date: Jan 11, 2007.


Cons wrote:

its a good idea, but it takes far too long for the tags to arrive. i had to wait months for mine.

Date: Mar 04, 2007.


robert wrote:

i hav ordered these some time ago and there just not here

Date: Jun 27, 2007.

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