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E: campion (at) guerrilla-innovation (dot) com
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The Map as Art: Contemporary Artists Explore Cartography
A new book features work by the fabulous kanarinka and the Institute for Infinitely Small Things.
E: campion (at) guerrilla-innovation (dot) com
On Twitter
The Map as Art: Contemporary Artists Explore CartographyA new book features work by the fabulous kanarinka and the Institute for Infinitely Small Things.
GUERRILLA-INNOVATION.COM: creative + unconventional + interventionistic
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Entry date: Apr 23, 2006.
Adicolor Billboard Campaign
Keyword:
strategic + surface
To promote its adicolor concept, Adidas recently launched a clever interactive billboard campaign.
First step: Adidas put up blank white posters with their logo, encouraging people to write or draw on it.
Second step: After a while, the Adidas crew comes back and cover the billboard with a second poster, which contains wholes in the shape of shoe-canvas. Consequently, when placed on top of the first poster, the underlying graffiti becomes an illustrative part of the second poster.
More images available at Wooster Collective.
COMMENTS (1)
i think the interactivity part of it is brilliant, however it might have some difficulty in adopting in third world country like ours
COMMENT BY: shahriar DATE: Apr 09, 2007.
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