In the boycott against Danish products, muslims in Saudi Arabia - and possibly other countries - have launched a viral anti-marketing campaign using SMS. The SMS contains information on how to determine whether a product is Danish by looking at the first two digits of its barcode (the country code for Denmark is 57).

In response to the boycott, member of the Danish parliament, Louise Frevert tried to catalyze a counter SMS campaign, which encouraged Danes to boycott muslim owned stores. The campaign was a total failure and has been ridiculed by all sides in Denmark - including her own right-wing party.

Related: Mediamatic runs a mini-feature on the cartoon subject. They give credit to the blogger who discovered that a delegation of Danish imams where circulating a phony Mohammed drawing during a visit to the Middle-East. You can also find a 'stay out of trouble' guide for the ignorant cartoonist.

• Mediamatic.nl