GUERRILLA INNOVATION: GAYmobile

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GUERRILLA INNOVATION is a blog that brings together a wide range of cases in which traditional ideas and situations are challenged through unconventional creativity. (more)
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Entry date: Oct 30, 2005.

GAYmobile

Keyword: activistic + audible + wireless

gaymobile

GAYmobile is the name of a new mobile-network operator that is targeting homosexual subscribers in Denmark.

GAYmobile is offering services that are gay all the way and 25% of the profit will be channeled back to the gay community via a special fund called GAYtrust, according to the CEO Thomas Bilgram who is also the head of Copenhagen Pride.

GAYmobile's service line - called HOMOBILE - might soon be offering a wireless dating service as well as subtle ringtones that indicate the users sexual preferences. Until then, GAYmobile suggests that subsribers use songs like "I am what I am" or anything by ABBA as ringtone.

Just like other Danish MVNOs (Mobile Virtual Network Operator), GAYmobile is internet-based and the prices are thus among the country's most affordable.