Madonna.com has launched a tagging project with the objective to build the largest photo archive ever devoted to a single subject: Madonna.

Fans are encouraged to submit any sort of Madonna-related photographic material, such as scans of concert tickets, autographs, drawings and photos.

Curiously - when googling the project for more info - it turns out that a similar project with the same title also exists at Flickr.com.

So, did someone clone someone else's idea? Or has Madonna simply discovered the possibilities of social software and created herself a strategic Flickr account?

• www.madonna.com/taggingproject.html
• www.flickr.com/groups/taggingmadonna