First Pullover is a newly started blog, run by Richard Kuchinsky who works as a product manager at the footwear dept. of the Danish sports brand Hummel.

Besides offering interesting inside info on the design and production aspects of footwear, with a strong focus on Hummel and its core values, the site serves as a good example of the strategic potential of corporate blogging (child labour? not at Hummel!)

• First Pullover