Debbie Mollenhagen is the winner of the 'NanoWorld2020 Imagination Contest' that encouraged students to picture the social impact of nanotechnology in the not-so-distant future of 2020.

In her pilot project 'How to Grow an Orangina Bottle' Mollenhagen suggests that plants should be genetically modified to grow its own packaging. Traditionally, packaging is related to branding but by developing plants that grow their own packaging, Mollenhagen believes that brands can be deleted from the consumption loop, thus freeing capital for more constructive purposes.

Packaging that imitates the form of its content (the Orangina bottle) could be a thing of the past and Mollenhagen also suggests that a similar concept could be used to grow houses.

• nanoworld2020 • Orangina concept + Orangina video