The American hip-hop record label Up A Notch Records has apparently sponsored a series of billboard adds that look like they have been vandalized.

The adds simply read 'Hip Hop Rots Your Brain" and were (seemingly) sponsored by the Coalition of Responsible and Attentive Parents (C.R.A.P). One of the boards was (seemingly) modfied by creative minds to read, "Stereotypes, Racism, Ignorance Rots Your Brain"

The campaign is designed to generate dialogue and attention within the local community around some as-of-yet unknown musical artist or product.

• Via martincortez