(small) creative initiatives that challenge (big) traditional ideas
• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Posted by Sebastian on Dec 21, 2004
The Interactive Shop window at upmarket stationers Bureau in Covent Garden is a mix between virtual and real world shopping. By touching a transparent screen, the window gives the potential customers an opportunity to browse the products before entering.
Although The Interactive Shop Window is introduced only two weeks before x-mas it is not just meant as a gimmick but rather as an indication of how retailers have to compete with online shopping which is now more popular than ever.
The project is developed by MI - The Marketing Innovation Group.
NB. The story has circulated in different media but quite strangely (considering the marketing aspect) it has been pretty difficult to find any visual documentation.
Peter King wrote:
A similar technology can be found in Belgium. It's called iWindow interactive window.
Capt. Scarletti wrote:
Ministry of Experience in London do a lot of that stuff
Contact: Sebastian Campion