• ( egoistic ) • activistic • architectural • audible • cinematic • conceptual • graphic • strategic • surface • urban • wireless
Posted by Sebastian on Dec 21, 2004
The Interactive Shop window at upmarket stationers Bureau in Covent Garden is a mix between virtual and real world shopping. By touching a transparent screen, the window gives the potential customers an opportunity to browse the products before entering.
Although The Interactive Shop Window is introduced only two weeks before x-mas it is not just meant as a gimmick but rather as an indication of how retailers have to compete with online shopping which is now more popular than ever.
The project is developed by MI - The Marketing Innovation Group.
NB. The story has circulated in different media but quite strangely (considering the marketing aspect) it has been pretty difficult to find any visual documentation.