GUERRILLA-INNOVATION.COM is a blog that brings together a wide range of cases in which traditional ideas and situations are challenged through unconventional creativity.

The blog highlights and discusses examples with different backgrounds and motifs and entries trend to focus on the practice of American and European activists, designers, DIY'ers etc. since their activities are well documented and easier to find.

However, guerrilla innovation can be difficult to locate and identify as it is often highly improvised and distributed. Some classic examples are: skateboard culture (thanks to surfers in California), large portions of the PC / IT revolution (thanks to hackers), the popularity of SMS (thanks to Scandinavian teenagers).


Sebastian Campion (DK), a concept designer with a passion for making experiential, people-centric and conceptual design that generate new and alternative perspectives on everyday routines and situations. Currently based in Copenhagen.

Contact: campion (at) guerrilla-innovation (dot) com

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